Welcome to our new VP of Sales, Jason Cottle
Between new leadership, industry travel, and cool new products, we wasted no time getting 2026 off the ground. Here’s what we’ve been up to and what we’re gearing up for next.
A Warm Welcome to Jason Cottle
One of the highlights of the month was welcoming Jason Cottle to the HIRSCH team as our new VP of Sales.
Jason brings more than 20 years of executive sales experience in beverage distribution, including high-ranking roles within premier wine and spirits distributors. He’s spent his career helping teams grow, guiding organizations through change, and building strong relationships along the way.
We’re thrilled to have Jason on board. His experience, perspective, and leadership are a great fit for our team, and we’re looking forward to what we’ll build together.
Starting the Year on the Show Floor
January also took us back on the road for The ASI Show Orlando and The PPAI Expo, which we couldn’t wait to be back at.
Both shows were a great way to kick off the year. We had the chance to reconnect with long-time partners, meet new faces, and spend time talking through what’s coming next across the industry. We were especially excited to unveil some brand-new products and brands, as well as present our JBL Experience at The PPAI Expo. The experience featured a sound booth with hands-on demonstrations of JBL’s speakers and headphones. We also presented our first-ever HIRSCH apparel booth, located adjacent to our main booth, showcasing our full lineup of apparel brands.
Thank you to everyone who stopped by, said hello, and spent time with our team. Those connections are what make these events so great.
Looking Ahead to Spring
As the month wraps up, we find ourselves already talking about what’s next.
Spring is shaping up to be a busy one at HIRSCH. New projects are taking form, ideas are coming together, and there’s a shared excitement about what’s ahead for each department. We’re excited to carry the momentum January started into the months ahead.
If the year’s opening act is any indication, 2026 is going to be a great one.