A case study in problem resolution...
Some problems are best solved with close friends over a
few bottles of red wine and flights of scotch over a meal. For three friends,
the answer of making it easier to consistently cook delicious barbecue was born
out of that meal – and we all benefit from it.
Like most people, we love a good barbecue (or Braai as
it’s known in South Africa) at Hirsch. For us, a barbecue represents gathering
family and friends over a meal where we can unwind, be ourselves, and enjoy the
outdoors. However, we also know the biggest challenge to creating delicious
meals revolving around smoked meats is one that has challenged pitmasters
forever: temperature control.
Whether It’s Carolina pulled pork, Memphis-style ribs, or beef brisket from Texas, the only way to turn these cuts of meat into something worthy of a feast is to cook it low and slow. Generally speaking, these are tougher cuts of meat that need to be cooked over long periods at low temperatures to break down the connective tissue, making them tender, juicy, and delicious.
The difficulty is maintaining an even low temperature of
225 degrees Fahrenheit while simultaneously understanding when the cut of meat
has reached its maximum tenderness through the ideal internal temperature. It’s
a delicate balance where even the slightest mistake can result in a protein
that’s tough, chewy, and almost impossible to enjoy. Thankfully, the friends
mentioned above took matters into their own hands and created the MEATER
thermometer – an innovative tool that has revolutionized the barbecuing
experience.
Over the past few years, the MEATER wireless thermometer has quickly become a must-have for grill masters and barbecue enthusiasts for a few reasons:
Wireless Convenience
The MEATER thermometer offers a hassle-free wireless experience that allows you to monitor your meat’s internal temperature from a distance. With its Bluetooth and Wi-Fi capabilities, you can now say goodbye to tangled wires and manually checking temperatures to ensure you know exactly when your meat has completed cooking. Simply insert the probe into the thickest part of your meat, and let the MEATER app on your smartphone or tablet do the rest. This amenity saves you time and reduces the chances of overcooking or undercooking your meat.
Dual Temperature Sensors
These double sensors monitor both the internal temperature of your meat and the ambient temperature of your grill or smoker. This means you can keep track of the cooking environment, ensuring you maintain that optimal temperature throughout the cooking process. Cooking low and low has never been easier!
Guided
Cooking Experience
The MEATER app has a guided cooking experience that removes the guesswork from grilling and smoking. The app offers real-time temperature monitoring, as well as estimated cooking times based on your meat type, cut, and desired doneness. Moreover, it alerts your connected device when your meat is ready to be removed from the heat, ensuring you rest it for the ideal amount of time before you wow your friends and family with your barbecue prowess!
Durable
and Easy-to-Clean Design
Made with a stainless steel and ceramic construction, the MEATER thermometer is built to withstand high temperatures and resist corrosion. Its water-resistant design also means it’s easy to clean after use, requiring a simple wipe-down with a damp cloth.
At Hirsch, we always seek to partner with retail companies that do more than innovate; they enhance life. In this sense, the MEATER thermometer is a game-changer for barbecue enthusiasts who want to elevate their cooking experiences. With its wireless convenience, dual temperature sensors, guided cooking experience, and durable design, it’s no wonder that this innovative tool has gained popularity among barbecue legends worldwide.
While not every problem can be cracked over dinner accompanied by red wine and scotch, we love that the challenge of consistently creating delicious barbecue was solved that night. With its gorgeous space for customization, the MEATER is perfect for catering companies, restaurants, food trucks, meat processing plants, hardware stores, and even an ideal incentive for home cooks of every skill level.
Hirsch is the premier family owned and operated supplier of leading retail brands in the promotional products industry. Located in Houston, Texas, Hirsch employs over 100 dedicated people who thrive in a company culture of sustainability, giving back, and caring. For more information on who we are and what we do, follow us on social media @hirschpromo. For more information on the other 45+ retail brands we partner with, visit our website at hirschpromo.com.