“The pandemic boosted global awareness of environmental issues and sparked a renewed commitment to finding solutions.” - Logitech
THIRD TIME’S A CHARM.
Using the tagline “Third time’s a charm,” Ultimate Ears, the Logitech-owned subsidiary announced the launch of WONDERBOOM 3, the highly-anticipated third addition to the WONDERBOOM family of ultraportable Bluetooth® speakers. We are beyond excited to bring this branding opportunity to you as we move our way into Q4, but we might be more excited about the sustainability efforts Ultimate Ears is implementing with its newest innovation.
“The pandemic boosted global awareness of environmental issues and sparked a renewed commitment to finding solutions.”
Sustainability continues to be a hot topic of discussion in the promotional products industry. Until the pandemic, sustainable promo and transparency surrounding corporate responsibility efforts from suppliers were seemingly more of a topic trend that would come and go, as all trends do. The pandemic, however, has pushed companies across all vertical markets to not only revisit these conversations in the boardroom, but to take action and address the gap between having a sustainability strategy and implementing a sustainability strategy.
Logitech’s strategy? Innovating to give plastics a second life.
The WONDERBOOM 3 is packed with the same great features as its predecessor, with a bonus feature of being built with recycled plastics. A concept five years in the making, the plastic parts in Wonderboom 3 are made with 31% certified post-consumer plastics. What exactly does this mean? It means WONDERBOOM 3 is made with plastic sourced from end-of-life electronics that would otherwise contribute to waste. And they’re not stopping there…
Logitech recently reported that using recycled plastic is a key part of their “Design for Sustainability” efforts, and they are actively using recycled plastics across their best-selling product categories for mice, webcams, keyboards and speakers. They also reported these efforts are allowing them to eliminate over 8,000 tons of virgin plastic to date, which equates to an estimated 19,000 tons of CO2 saved across those products’ lifetimes combined.
Sustainability is becoming a necessity for corporations as the demand from consumers continues to rise, and it’s safe to say this is no longer a topic trend. Sustainability in business is a movement that is here to stay, and Hirsch Gift is committed to continuing to partner with retail brands who share the same aligning values we do when it comes to sustainable product and corporate responsibility.
Hirsch is the premier family owned and operated supplier of leading retail brands in the promotional products industry. Located in Houston, Texas, Hirsch employs over 100 dedicated people who thrive in a company culture of sustainability, giving back, and caring. For more information on who we are and what we do, follow us on social media @hirschpromo. For more information on the other 45+ retail brands we partner with, visit our website at hirschpromo.com.