The YETI Story
Roy and Ryan Seiders founded YETI in 2006 based on a deep love for the outdoors and the belief that if something doesn’t work, fix it. And if it doesn’t exist, build it. Since then, we've been designing products that last for generations, get you out into the Wild, and keep you there longer.
Innovation Born
Out Of Frustration
The coolers Roy and Ryan grew up with couldn’t meet the demands of serious anglers or last in the relentless Texas heat. So they made their own – designing the legendary Tundra® with enough insulation to keep ice for days and durability to last a lifetime.
Built For The Wild
We’ve expanded into other products and categories since those first coolers, but our bull-simple approach to design hasn’t changed. Focus on quality. Design for durability. Never cut corners on form or function. It’s the same philosophy we’ve used to make drinkware, soft coolers, chairs, bags, cargo and more. Built for the WildTM means it’s built to last.
The Wild is in Our Sights
Built to Last
Since our founding in 2006, YETI has strived to bring more people into the WILD by providing highly durable gear for any situation. We decided early on that product innovation would come from necessity and firsthand experience. Today, YETI products deliver exceptional performance and durability - whether on an excursion into the remote wilderness, at the beach, or just getting together with friends in the backyard.
YETI Environmental + Safety Commitment
We believe that what is good for the planet is synonymous with what is good for business, and we remain determined to tackle the impacts of climate change.
Our approach to keeping the wild, wild is science-based, data-driven, and encompasses the entire life cycle of our products. We continue pushing forward our commitment to innovative, high-performing, durable, and built for the wild products by separating growth from environmental impact.
Transparency
To ensure sustained compliance with applicable law, the supplier code of conduct, and this RSL Program, YETI expects its suppliers to be transparent about their organization and management systems.
Chemical Hazards
and Risk Management
All chemicals and hazardous substances shall be appropriately labeled and stored in secure and ventilated areas and disposed of safely and legally in accordance with applicable laws.
Sustainable Chemistry
Guidance (SCG)
Suppliers are encouraged to collaborate with YETI and other industry experts to reduce the use of hazardous substances through the discovery of new sustainable chemicals and processes. This includes sourcing from suppliers that follow sustainable chemistry principles and RSL compliance.
Safer Chemistry
YETI prioritizes the identification, evaluation and elimination of hazardous chemicals and strives to replace them with safer alternatives. YETI may require the involvement of suppliers when determining these chemicals and their priority for replacement.
Coolers
Where it all began. YETI coolers are legendary when it comes to quality and performance, with products that are rugged, rough, can keep ice for days, and ready to take on the wild.
So whether you adventure by land or by sea, a YETI cooler could be the last cooler you’ll ever need (unless you want more).
Drinkware
Your morning brew will stay hot or your iced coffee will stay cold - so take your time.
YETI drinkware offers kitchen-grade stainless steel with double-wall vacuum insulation that work together to protect your drink at all costs. Rambler drinkware are dishwasher-safe for easy cleaning and include the secure, MagSlider Lid.
