Changing the face of reusable drinkware.
Over the years we’ve all become accustomed to reusable drinkware. No holiday season goes by without new additions to the already-too-large collection of mugs, no meeting begins without the telltale thunk of half-full bottles being set down on the table, and we’ve all heard someone say “Woah, I filled this up yesterday morning and it’s still cold, that's crazy!” With a market this saturated, newcomers need to set themselves apart from the rest and BrüMate has done just that, bringing new ideas and inventive products to the industry.
Since 2016, BrüMate has been making waves in the reusable drinkware market, first in the beer & wine segments and now across the board, with innovative new ideas and a different take on the industry-norm outdoor lifestyle branding. The brand has gone beyond simply producing stylish, reusable drinkware however, turning to sustainability and renewable materials at every possible point. Incorporating sustainable materials and practices is a core tenet of the BrüMate brand, and their products reflect it.
Starting with renewable materials, nearly every single BrüMate lid is produced with recycled plastic from water bottles. The brand says that more than 15 million plastic bottles are redirected from oceans and landfills due to their recycling and repurposing efforts. Using the tagline “Made for Tomorrow,” the brand has taken a hard stance on the need for sustainable practices and conservation efforts.
This philosophy stretches past the products themselves, including the packaging that each BrüMate arrives in. After cutting down on packaging overall, including eliminating more than 100 tons of packaging waste in 2022, BrüMate has ensured that a majority of their packaging is recyclable, all in the name of reducing the brand’s carbon footprint and working towards a more environmentally friendly future.
Since the overall mission of the brand aligns with sustainability, you know reusable straws aren’t far behind. BrüMate produces multiple different metal straws designed to perfectly accompany their drinkware, from their smaller-size tumblers like the MargTini and the NAV Mini all the way up to the 25oz Winesulator. BrüMate reports that each reusable straw sold replaces 540 disposable ones over the course of its lifetime, making them a worthwhile addition to every BrüMate order.
Sustainability is a mission we can all get behind, especially when the results look this good. BrüMate has made great strides in both reducing their carbon footprint and being a good friend to the environment, not just because it’s good for business, but because it’s a cause they believe in. With a plethora of great products, vibrant colors, and extensive branding space BrüMate makes the perfect brand to represent your company.
Hirsch is the premier family owned and operated supplier of leading retail brands in the promotional products industry. Located in Houston, Texas, Hirsch employs over 100 dedicated people who thrive in a company culture of sustainability, giving back, and caring. For more information on who we are and what we do, follow us on social media @hirschpromo. For more information on the other 45+ retail brands we partner with, visit our website at hirschpromo.com.